VADIM GERSHMAN
Graphic Designer, Creative, Motion Designer, Educator
CV
A graphic designer with over 13 years of experience creating impactful visual solutions across digital, print, environmental and motion design. Skilled in developing brand identities, design systems, signagE & wayfinding, digital & out-of-home ad campaigns, data visualization, publication design and brand asset management. Significant experience working in-house with remote, international, cross-functional teams, directing project creative while delivering clear, concept-driven solutions with a touch of style.
CORE SKILLS
⇢ Brand & Visual Systems: brand assets, design systems, deck design, logo design, digital and out-of-home campaigns
⇢ Digital & Product: Figma-based design systems, UI asset creation, information design, responsive layout systems and brand collateral management
⇢ Motion & Media: animated brand assets, promotion campaigns, animated deck assets and video editing
⇢ Print & Environmental: signage & wayfinding, brand activation, brand collateral, publication design, packaging and billboards
⇢ Collaboration & Leadership: creative direction, mentoring, delegating roles, collaboration, project critique, stakeholder presentations and cross-functional communication
⇢ Tools: Adobe Photoshop, Illustrator, InDesign, AfterEffects, Animate, Premiere, Figma, Jitter, Keynote, PowerPoint, Figma Slides
PROFESSIONAL EXPERIENCE
Senior Brand Designer — Scope3 (scope3.com), Global, Remote (2023–2025)
⇢ Responsible for taking care of the daily design requests from Marketing, Sales or Executive teams. Work includes digital social media campaigns, information graphics, layout options for a feature, publication design and motion.
⇢ Designed a set of large-scale marketing event campaigns representing Scope3 internationally on location in London, Cannes, Cologne & New York.
⇢ Regularly collaborated with globally distributed teams using Figma, Notion, Loom and Slack to collaborate on projects ensuring quality and deadlines.
→ Developed scalable brand components for multiple teams which helped to unify our brand voice across all parts of the company.
⇢ Developed updated and improved templates to the company's set of Sales presentations for both Figma Slides and PowerPoint.
Graphic Designer — American Institute of Architects (AIA), San Francisco, Remote (2019–2023)
⇢ Created visual systems, educational publications and information graphics.
⇢ Designed the 'Guides for Equitable Practice in Architecture' - an open-source educational resources for the profession.
Graphic Designer — Walker Art Center, Minneapolis (2015–2018)
⇢ Designed exhibition identities, event signage, promotional campaigns, publications, branded apparel and motion assets.
⇢ Significant focus on production as well as creative. Most projects involved a press-call.
TEACHING EXPERIENCE
Associate Professor, Graphic Design & Interactive Media — University of Wisconsin–Stout, WI (2013–2023)
⇢ Taught undergraduate courses in graphic design foundations, typography, publication, information design, advertising and motion.
FREELANCE & CONSULTING
⇢ Best Buy, Minneapolis (2024): Consulted on visual systems and brand collateral for a seasonal campaign.
⇢ American Institute of Architects (AIA), San Francisco (2018–2023): Developed the design system for a set of industry guides published by AIA.
⇢ Trylon Cinema, Minneapolis (2018–2022): Designed posters and visual identities for film screenings and festivals.
⇢ Adidas, Herzogenaurach Germany (2020): Designed in-store signage systems and various digital brand assets.
⇢ ICF Next, Minneapolis (2019): Developed look/feel of the pitch deck for Audi.
⇢ Peterson Milla Hooks, Minneapolis (2017): Designed proposals for visual brand repositioning for KIK Corp.
⇢ Zeus Jones, Minneapolis (2017): Developed creative direction for a broadcast TV commercial for Allina.
⇢ Fallon, Minneapolis (2016): Re-designed the brand manual for Talenti Gelato.
⇢ Malevich Society, New York (2015): Created Identity and website design for the 100 Years of Suprematism conference in NYC.
⇢ Adult Swim, Atlanta (2014): Designed LP packaging and promotional graphics for an album release, both digital and print.
⇢ Apple, San Francisco (2014): Designed the key hero image for the Black Friday national promotional campaign online.
EDUCATION
Master of Fine Arts, Graphic Design — Minneapolis College of Art & Design (2010–2012)
Bachelor of Fine Arts, Graphic Design — University of Connecticut (2001–2005)
REFERENCES
Available on request.
Graphic Designer, Creative, Motion Designer, Educator
CV
A graphic designer with over 13 years of experience creating impactful visual solutions across digital, print, environmental and motion design. Skilled in developing brand identities, design systems, signagE & wayfinding, digital & out-of-home ad campaigns, data visualization, publication design and brand asset management. Significant experience working in-house with remote, international, cross-functional teams, directing project creative while delivering clear, concept-driven solutions with a touch of style.
CORE SKILLS
⇢ Brand & Visual Systems: brand assets, design systems, deck design, logo design, digital and out-of-home campaigns
⇢ Digital & Product: Figma-based design systems, UI asset creation, information design, responsive layout systems and brand collateral management
⇢ Motion & Media: animated brand assets, promotion campaigns, animated deck assets and video editing
⇢ Print & Environmental: signage & wayfinding, brand activation, brand collateral, publication design, packaging and billboards
⇢ Collaboration & Leadership: creative direction, mentoring, delegating roles, collaboration, project critique, stakeholder presentations and cross-functional communication
⇢ Tools: Adobe Photoshop, Illustrator, InDesign, AfterEffects, Animate, Premiere, Figma, Jitter, Keynote, PowerPoint, Figma Slides
PROFESSIONAL EXPERIENCE
Senior Brand Designer — Scope3 (scope3.com), Global, Remote (2023–2025)
⇢ Responsible for taking care of the daily design requests from Marketing, Sales or Executive teams. Work includes digital social media campaigns, information graphics, layout options for a feature, publication design and motion.
⇢ Designed a set of large-scale marketing event campaigns representing Scope3 internationally on location in London, Cannes, Cologne & New York.
⇢ Regularly collaborated with globally distributed teams using Figma, Notion, Loom and Slack to collaborate on projects ensuring quality and deadlines.
→ Developed scalable brand components for multiple teams which helped to unify our brand voice across all parts of the company.
⇢ Developed updated and improved templates to the company's set of Sales presentations for both Figma Slides and PowerPoint.
Graphic Designer — American Institute of Architects (AIA), San Francisco, Remote (2019–2023)
⇢ Created visual systems, educational publications and information graphics.
⇢ Designed the 'Guides for Equitable Practice in Architecture' - an open-source educational resources for the profession.
Graphic Designer — Walker Art Center, Minneapolis (2015–2018)
⇢ Designed exhibition identities, event signage, promotional campaigns, publications, branded apparel and motion assets.
⇢ Significant focus on production as well as creative. Most projects involved a press-call.
TEACHING EXPERIENCE
Associate Professor, Graphic Design & Interactive Media — University of Wisconsin–Stout, WI (2013–2023)
⇢ Taught undergraduate courses in graphic design foundations, typography, publication, information design, advertising and motion.
FREELANCE & CONSULTING
⇢ Best Buy, Minneapolis (2024): Consulted on visual systems and brand collateral for a seasonal campaign.
⇢ American Institute of Architects (AIA), San Francisco (2018–2023): Developed the design system for a set of industry guides published by AIA.
⇢ Trylon Cinema, Minneapolis (2018–2022): Designed posters and visual identities for film screenings and festivals.
⇢ Adidas, Herzogenaurach Germany (2020): Designed in-store signage systems and various digital brand assets.
⇢ ICF Next, Minneapolis (2019): Developed look/feel of the pitch deck for Audi.
⇢ Peterson Milla Hooks, Minneapolis (2017): Designed proposals for visual brand repositioning for KIK Corp.
⇢ Zeus Jones, Minneapolis (2017): Developed creative direction for a broadcast TV commercial for Allina.
⇢ Fallon, Minneapolis (2016): Re-designed the brand manual for Talenti Gelato.
⇢ Malevich Society, New York (2015): Created Identity and website design for the 100 Years of Suprematism conference in NYC.
⇢ Adult Swim, Atlanta (2014): Designed LP packaging and promotional graphics for an album release, both digital and print.
⇢ Apple, San Francisco (2014): Designed the key hero image for the Black Friday national promotional campaign online.
EDUCATION
Master of Fine Arts, Graphic Design — Minneapolis College of Art & Design (2010–2012)
Bachelor of Fine Arts, Graphic Design — University of Connecticut (2001–2005)
REFERENCES
Available on request.